Phoric Blog

We get asked all the time - 'what made 2 university students start an energy drink company?' 🤔

Picture this: 👀 it's 11pm on a Thursday night, with the end of semester nearing, the common area in our university halls was filled to the brink with students pushing their way through their final assignments and maxing out the study hours left before exams. 🧠 We get out of the lift to join our fellow classmates and the scene is something out of a movie. Students everywhere, with headphones in and laser focus staring at laptops crammed anywhere they could sit (because who doesn't love a bit of camaraderie to get through the night), the only sounds being keyboards tapping away, the squeak of highlighters and the thwack of a pingpong ball as students lined up for their study breaks with a competitive game of table tennis. Then we noticed the tabletops - empty cans and glass bottles strewn everywhere - energy drinks. The vital diet of a university student. 

The sun is starting to show its face and the skies are giving us that great shade of blue that means one thing - SUMMER is well and truly on it's way! We are SO pumped for roadtrips, hitting the surf (or the boogie boards for those of us less coordinated) and enjoying all that our iconic kiwi summer has to offer. 

Check out a few of our favourite spots here 

Reflecting on Mental Health Awareness Week as a founder of Phoric, and simply as a fellow kiwi dealing with another Covid lockdown, I wanted to share my insights into what it means to look after your mental health on an ongoing basis, so that it becomes an integrated part of life.

This is truly an unprecedented time. And small businesses around the country have suffered immensely. We cannot speak for the many companies going through this, as every situation is so unique, but we can share our experience...

Kia Ora and welcome to our first blog post! What a crazy time we find ourselves in?! With 4 weeks of lockdown under our belt, and a few more days to go, it has been awesome to see the kiwi spirit that has bought everyone together...