Our Story

People are hooked on additive and preservative filled energy drinks, using them to boost attention and concentration to get through busy lifestyles and study demands. Produced by big corporates, these popular energy drinks have been cleverly and cunningly promoted to us with mass market campaigns and the backing of huge money.

We knew we had to develop a clean, natural alternative. No longer will your drinks be a fait-accompli for us. ‘Cos we’ve created something we believe is better than anything you’ve ever dreamt of. Phoric is a new kind of energy drink; using the power of organic Guayusa leaves and natural ingredients to give you your daily energy boost. 

Our unique energy source Guayusa, is a super leaf that is native to the Amazon Rainforest and is a revered ingredient of tribal tradition. It is organic, fair-trade and sustainably sourced. Guayusa leaves have a unique balance of naturally occurring chemicals such as organic caffeine & antioxidants that deliver a clean and focused energy. Some might say that you feel euphoric... 

We are extremely passionate about Mental Health. And so we’re putting our money where our mouths are by donating 5 cents from every bottle sold to Mental Health in NZ. Phoric is proudly partnered with Yellow Brick Road (https://yellowbrickroad.org.nz) who do incredible work supporting kiwi families towards mental wellbeing.

So it seems the moment has come for a new generation to take the lead. We are turning our backs on drinks full of artificial ingredients and refined sugars. It is time for a change. Will you join us? Phoric. Energy never felt so natural. 

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